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Brev till Dr. Phil (del 2)

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Show number three – Why do we fail in moments of truth?
The team has been on the brink of success a number of times the last 4 years. A win against a relatively “easy” team is the only thing that has been standing between our goal and us. In those crucial moments we have always failed to deliver. The only times we have succeeded is when circumstances has given us a third or forth chance. So why Dr. Phil do we fail when others succeed? Are we the Cliff Barnes of soccer?

Show number four – Comfort zones.
It seems that the club on many levels are suffering from the hazard of comfort zones. On a board level it seems that consensus and a feel good factor in the group is highly prioritized in relation to being of a different opinion or speaking out loud. No one wants to risk being excluded from the group by being different. There is also a hesitation about bringing in competence from the outside that might question the modus operandi of the board.

On a management level it is more a question of that it is nicer to be the most beautiful girl of the saloon than an average girl in Paris. If ambitions only are reflected in your own mirror any sort of evolution is impossible. In order to develop you need to leave the notion of you being fantastic. Leave the comfort zone, look around you and learn from those who are better. But to find them you need to realize that they are better.

On a player level it is reflected on the performance on the pitch. The players simply do not take “one for the team”. In a 50/50 situation our players are most likely to come out with the short straw. The older players are realizing that it is going downhill and do not want to risk anything that can terminate their career. The younger players seem to think that GIF is as high they can get. We need to show them the possibilities in outperforming themselves.

Board, management and players are all in their comfort zones even if they look different. How do we challenge them to leave these zones to take a step further?

Show number five – Impossible is nothing.
There are plenty of teams with the same prerequisites as our team. They come from cities about the same size as ours, with the same sort of demographic profile. These are teams who are delivering year after year. How can we use them as an example to show that it is not impossible to build something sustainable, successful and lasting? How do we focus on the possibilities rather that the obstacles?

I hope that you will consider going to Sundsvall. I am not interested in sending you an invoice for my idea. I would however appreciate if you could sponsor us with, let’s say, a coach, a goaltender, a defender, a midfielder and a scorer. Do we have a deal?

Björn Höglund2008-11-14 10:24:00
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